Japanese is the ninth most spoken language, with 128 million native speakers.
Japan has the world’s third largest economy and the world’s second largest computer and telecommunications industry.
Japanese as a Gateway to the Asian Market
If you can satisfy customers in Japan, there’s a fair chance you’ll be able to satisfy customers in other markets more quickly. Customers in Japan are willing to pay a more for goods and services that they trust and value.
Many of the world’s best businesses have already established a presence in Japan. If you build a strong presence here, it’ll be much easier to keep expanding into the Asian market.
Localization is particularly important when entering the Japanese market because of the language’s complexity, Japanese society’s concept of “politeness,” and a prevalence of English skills in the Japanese population